Tuesday, March 31, 2009

Semos Brand Fitness

To earn some extra cash while in school, I've started a little boot camp business. I call my biz Semos Fitness. I hold morning boot camp sessions three times per week at various locations around town, rotating among a few different spots in south and central Austin. I offer two monthly training packages as well as an individual training session rate and a fitness assessment service. Boot camp sessions vary widely from day to day and include training elements to build strength, stamina, and flexibility. I also offer individual email workouts every week and invite my clients to join me in my daily workouts if they're interested.

Thus far, it's going pretty well. I've had some repeat business and increased my client base over the past two months. However, I've encountered a little marketing dilemma as of late.

Since my time is limited due to school, I try to take full advantage of these boot camp sessions and work out with the group. As a result, I take a semi-laissez-faire approach to training. Besides being an efficient use of my time, working out with the group is also a good motivational tactic. Instead of simply barking orders and counting reps, I'm working hard and pushing myself along with them. I have found that this training approach works very well with my more experienced clients who have an athletic/fitness background - i.e. played high school sports, worked out regularly prior to boot camp, etc. However, recently a couple of my less experienced clients have been requesting more coaching and guidance during class. I'm happy to give the additional coaching, but it takes away from my boot camp workout. As a result, I end up having to work out later in the day, which takes time away from my studies. In addition, some of my less experienced clients have difficulty completing some of the more advanced workouts that really appeal to those who are more experienced.

Thus, herein lies my marketing dilemma: should I market my boot camp to more experienced clients with a certain level of athletic/fitness acumen or should I focus on athletic/fitness novices? Since I don't have enough time to offer both a novice and advanced class, I'm going to have to specialize in one or the other. I enjoy coaching to and working out with my more experienced clients, but I think there's a larger market for novice-level boot camps. I'm not sure how to proceed just yet. To be continued...


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Monday, March 30, 2009

Dog Poop, Name Brands, and One Man's Epiphany

I came home the other day to find a couple of lovely surprises waiting for me from my girlfriend's dogs Carl and Bella. They had left two little presents just for me - one in the living room and one in the bathtub. The turd in the living room was typical - their usual M.O., a means of punishment that they utilize relatively frequently when they feel that they've been left alone for a tad too long. However, the turd in the bathtub still perplexes me. Why the bathtub? Were they attempting to defile the area where I clean myself to demonstrate their sense of irony? My girlfriend thinks they roll down car windows, open doors, and turn on faucets on purpose, but I'm not so sure. I still think it's just luck. I'm still not convinced that their that smart... or vindictive. But I digress.

Anyway, this had the potential to be an extremely explosive situation. My roommate isn't a big fan of the dogs, and I expected him home any minute. If he were to come home and find these two stink bombs waiting for him, he'd surely ban the pups from the apartment for life. Thus, time was of the essence. I scrambled to find all the necessary cleaning supplies - air freshener, Lysol, carpet cleaner, Clorox, stain removers, Febreeze, etc. I found the air freshener, Lysol, carpet cleaner, stain remover, and Febreeze, but I couldn't find the Clorox. Clorox was critical if I were going to pull this off - the fresh, clean smell of bleach would undoubtedly mask the scent of doodoo. I ransacked the kitchen, the laundry room, and the bathroom to no avail. The Clorox was nowhere to be found.

Precious seconds were slipping away, so I decided to do the best with what I had. I took care of the crap in the living room first using Lysol, carpet cleaner, stain remover, and Febreeze liberally. I then moved to the bathtub. Since I couldn't find the Clorox, I had to revert to plan B. I slathered the floor of the bathtub with a mixture of hand soap, Head & Shoulders, and Old Spice 2-in-1 Hair & Body Wash. I then threw on the shower and rinsed the thick amalgamation of bath and body care products down the drain. As I emerged from the bathroom, I heard my roommate coming in. I was terrified that he might get a slight whiff of the aftermath. Luckily though, as a result of the thick clouds of Febreeze and air freshener still lingering in the air, he assumed that I had just suddenly gone on a wild cleaning frenzy - not my style at all, by the way, but whatever. He actually thanked me for doing something that he's too damn lazy to do and thus was none the wiser. I had saved Carl and Bella's stinky asses. They are safe and welcome (relatively speaking) at my apartment... for now.

Recalling the incident later on, I had a sudden realization. I'm surprisingly particular when it comes to certain cleaning supplies and body care products. I have never thought of myself as being that focused on the brand names of products like these, but I apparently am. When I was scrambling to find the necessary cleaning supplies, I thought of the products just as I listed them above - "What do I need? I need [generic] air freshener, Lysol disinfectant spray, [generic] carpet cleaner, Clorox, [generic] stain remover, and Febreeze." The same for the body care products - generic hand soap, Head & Shoulders shampoo, and Old Spice 2-in-1 Hair & Body Wash. These are all products for which I have never consciously considered brands when purchasing. However, I obviously have strong brand loyalty to certain products. How deeply does my subconscious brand loyalty run? The same day that I pulled off the crazy caca caper cover-up, I found a full bottle of generic brand bleach in the laundry room. I had overlooked it because it wasn't Clorox brand bleach. Go figure.



The Culprits




Carl




Bella

(They sure look guilty, don't they?)