Semos Brand Fitness

To earn some extra cash while in school, I've started a little boot camp business. I call my biz Semos Fitness. I hold morning boot camp sessions three times per week at various locations around town, rotating among a few different spots in south and central Austin. I offer two monthly training packages as well as an individual training session rate and a fitness assessment service. Boot camp sessions vary widely from day to day and include training elements to build strength, stamina, and flexibility. I also offer individual email workouts every week and invite my clients to join me in my daily workouts if they're interested.

Thus far, it's going pretty well. I've had some repeat business and increased my client base over the past two months. However, I've encountered a little marketing dilemma as of late.

Since my time is limited due to school, I try to take full advantage of these boot camp sessions and work out with the group. As a result, I take a semi-laissez-faire approach to training. Besides being an efficient use of my time, working out with the group is also a good motivational tactic. Instead of simply barking orders and counting reps, I'm working hard and pushing myself along with them. I have found that this training approach works very well with my more experienced clients who have an athletic/fitness background - i.e. played high school sports, worked out regularly prior to boot camp, etc. However, recently a couple of my less experienced clients have been requesting more coaching and guidance during class. I'm happy to give the additional coaching, but it takes away from my boot camp workout. As a result, I end up having to work out later in the day, which takes time away from my studies. In addition, some of my less experienced clients have difficulty completing some of the more advanced workouts that really appeal to those who are more experienced.

Thus, herein lies my marketing dilemma: should I market my boot camp to more experienced clients with a certain level of athletic/fitness acumen or should I focus on athletic/fitness novices? Since I don't have enough time to offer both a novice and advanced class, I'm going to have to specialize in one or the other. I enjoy coaching to and working out with my more experienced clients, but I think there's a larger market for novice-level boot camps. I'm not sure how to proceed just yet. To be continued...





I'm quite fond of the logo personally. My first digital media property.